Honest About Advertising: Are you judging campaign success correctly?

“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” John Wanamaker coined this saying over 100 years ago. Even with today’s technology, many business owners still find themselves in the same rut. Modern campaign tracking can provide us with outrageous amounts of data from how many times [...]

Authenticity: More Important Than Ever

Marketing 101 - Be authentic. Thanks for reading, see you next time! I’m sorry, you already knew that? Of course you did! Being authentic is a base tenet of effective marketing that has existed since the first caveman sold a rock to another caveman. But something that lesser marketing people spent too much time thinking [...]

Covid Budget Crunched? Here are 3 Things to Try.

Analysts and business people are going to be talking about 2020 for a long time. Beyond the pandemic itself, the effects on the global economy are undeniable and we will likely need several years to fully recover as industries see what a post pandemic marketplace looks like. One of the hardest sectors hit in the [...]

5 Ways to Optimize your User’s Experience

Last week we talked about how buyer behaviors have changed and how many of the behaviors they have developed during 2020 will likely continue for the foreseeable future. Online shopping was the biggest winner to come out of last year and today we want to make sure that your site is ready for the influx [...]

The Customer is Dead! Long Live the Customer!

Covid-19 has had a remarkable and, what appears to be, permanent impact on customer shopping behavior. As a savvy business owner it’s important to make sure that you are making the changes needed to stay in front of your ideal customer. Here are four things to keep in mind to make sure you are where [...]

Your Brand “IT” Factor

Last week we discussed how now is the time to make sure your marketing tools are ready for the coming summer. Today we want to look at what makes your product or service stand out, what’s going to get the attention of your preferred customer? As brands and businesses compete for consumer dollars, being the [...]

Top 5 Tips to Increase Your Brand Visibility

Thinking of starting your own business? Perhaps you already have your business up and running and need a little support to get your brand in front of the right eyes. For countless small businesses, raising your brand visibility can be a long process. However, knowing the RIGHT ways to increase your brand visibility can help [...]

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