“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” John Wanamaker coined this saying over 100 years ago. Even with today’s technology, many business owners still find themselves in the same rut. Modern campaign tracking can provide us with outrageous amounts of data from how many times [...]
Marketing 101 - Be authentic. Thanks for reading, see you next time! I’m sorry, you already knew that? Of course you did! Being authentic is a base tenet of effective marketing that has existed since the first caveman sold a rock to another caveman. But something that lesser marketing people spent too much time thinking [...]
Analysts and business people are going to be talking about 2020 for a long time. Beyond the pandemic itself, the effects on the global economy are undeniable and we will likely need several years to fully recover as industries see what a post pandemic marketplace looks like. One of the hardest sectors hit in the [...]
Covid-19 has had a remarkable and, what appears to be, permanent impact on customer shopping behavior. As a savvy business owner it’s important to make sure that you are making the changes needed to stay in front of your ideal customer. Here are four things to keep in mind to make sure you are where [...]
Last month in our blog “Brand “IT” Factor" we talked about the concept of the buyer persona and how to build it (if you haven’t checked that one out you really should. Today we’re talking about how you can use that persona to guide your marketing strategies and content building. Before we begin let’s take [...]
SOCIAL MEDIA! Since the days of Myspace these platforms have been the new way to directly access your audience. The platforms realized this and offered advertising options to help you, the business owner, engage with their members. The current state of digital marketing offers extremely specific demographics at a relatively low cost with solid reporting [...]
Last week we discussed how now is the time to make sure your marketing tools are ready for the coming summer. Today we want to look at what makes your product or service stand out, what’s going to get the attention of your preferred customer? As brands and businesses compete for consumer dollars, being the [...]
The light at the end of the Covid-19 tunnel is coming. It might be dim, but it’s there and with it is a population looking to get back into the world and do the things that they haven’t been able to for over a year. But as much as they are returning to old behavior, [...]
Starting your own niche business and looking to find your audience? It can be hard creating a business that is geared towards a smaller number of people - but infiltrate your market correctly and you may reap the rewards faster than you expect! It's all about strategy - and we're here to help you with [...]
You might be used to hearing fancier marketing terms in 2019 like 'SEO' and 'SEM', 'PPC' and 'CPC'. All useful - but what about the relationship-building part? Sometimes it's not enough to throw money behind a digital marketing campaign. Sometimes you need to invest in customer retention, and that is what relationship marketing it all [...]
