Honest About Advertising: Are you judging campaign success correctly?

“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” John Wanamaker coined this saying over 100 years ago. Even with today’s technology, many business owners still find themselves in the same rut. Modern campaign tracking can provide us with outrageous amounts of data from how many times [...]

Covid Budget Crunched? Here are 3 Things to Try.

Analysts and business people are going to be talking about 2020 for a long time. Beyond the pandemic itself, the effects on the global economy are undeniable and we will likely need several years to fully recover as industries see what a post pandemic marketplace looks like. One of the hardest sectors hit in the [...]

You Get 3 Clicks! It’s Good for Content.

There’s an old adage that has stuck around since the early internet - customers will navigate away from your site if they have to click more than 3 times to get what they want. This was intended to be applied to user experience, but we’ve done a much better post about that. Right off the [...]

By |2021-06-01T18:58:38-05:00June 1st, 2021|Categories: All Marketing, Video for Web and TV, Website Integration|0 Comments

How to Make Viral Hero Content

If you're part of the marketing community, you've probably heard of the term 'HERO' content. It's quite simply a piece of heroic content that champions your company image and helps you get an enormous amount of eyes on your brand. Most of the time, hero content is made in the form of videos. Hero content [...]

By |2021-06-01T18:58:41-05:00November 6th, 2018|Categories: All Marketing, Video for Web and TV|Tags: , , , |0 Comments

Top 5 Tips to Increase Your Brand Visibility

Thinking of starting your own business? Perhaps you already have your business up and running and need a little support to get your brand in front of the right eyes. For countless small businesses, raising your brand visibility can be a long process. However, knowing the RIGHT ways to increase your brand visibility can help [...]

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