About Curtis Andersen

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So far Curtis Andersen has created 10 blog entries.

Honest About Advertising: Are you judging campaign success correctly?

“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” John Wanamaker coined this saying over 100 years ago. Even with today’s technology, many business owners still find themselves in the same rut. Modern campaign tracking can provide us with outrageous amounts of data from how many times [...]

Authenticity: More Important Than Ever

Marketing 101 - Be authentic. Thanks for reading, see you next time! I’m sorry, you already knew that? Of course you did! Being authentic is a base tenet of effective marketing that has existed since the first caveman sold a rock to another caveman. But something that lesser marketing people spent too much time thinking [...]

Four Digital Offerings You Can Keep After Covid

Buyer behaviors are still adjusting to over a year of online shopping, curbside pick-up, and delivery. As the U.S. starts opening up fully, we’re seeing that a lot of the most convenient behaviors seem to be sticking around for most of the public. As a business owner there are ways you can adapt to this [...]

By |2021-08-10T15:55:23-05:00June 21st, 2021|Categories: Website Integration|Tags: , , , , |0 Comments

Covid Budget Crunched? Here are 3 Things to Try.

Analysts and business people are going to be talking about 2020 for a long time. Beyond the pandemic itself, the effects on the global economy are undeniable and we will likely need several years to fully recover as industries see what a post pandemic marketplace looks like. One of the hardest sectors hit in the [...]

You Get 3 Clicks! It’s Good for Content.

There’s an old adage that has stuck around since the early internet - customers will navigate away from your site if they have to click more than 3 times to get what they want. This was intended to be applied to user experience, but we’ve done a much better post about that. Right off the [...]

By |2021-06-01T18:58:38-05:00June 1st, 2021|Categories: All Marketing, Video for Web and TV, Website Integration|0 Comments

5 Ways to Optimize your User’s Experience

Last week we talked about how buyer behaviors have changed and how many of the behaviors they have developed during 2020 will likely continue for the foreseeable future. Online shopping was the biggest winner to come out of last year and today we want to make sure that your site is ready for the influx [...]

The Customer is Dead! Long Live the Customer!

Covid-19 has had a remarkable and, what appears to be, permanent impact on customer shopping behavior. As a savvy business owner it’s important to make sure that you are making the changes needed to stay in front of your ideal customer. Here are four things to keep in mind to make sure you are where [...]

Facing Your Buyer Persona

Last month in our blog “Brand “IT” Factor" we talked about the concept of the buyer persona and how to build it (if you haven’t checked that one out you really should. Today we’re talking about how you can use that persona to guide your marketing strategies and content building. Before we begin let’s take [...]

You’re Ignoring the Wrong Analytics

SOCIAL MEDIA! Since the days of Myspace these platforms have been the new way to directly access your audience. The platforms realized this and offered advertising options to help you, the business owner, engage with their members. The current state of digital marketing offers extremely specific demographics at a relatively low cost with solid reporting [...]

Your Brand “IT” Factor

Last week we discussed how now is the time to make sure your marketing tools are ready for the coming summer. Today we want to look at what makes your product or service stand out, what’s going to get the attention of your preferred customer? As brands and businesses compete for consumer dollars, being the [...]

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