Honest About Advertising: Are you judging campaign success correctly?

“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” John Wanamaker coined this saying over 100 years ago. Even with today’s technology, many business owners still find themselves in the same rut. Modern campaign tracking can provide us with outrageous amounts of data from how many times [...]

Four Digital Offerings You Can Keep After Covid

Buyer behaviors are still adjusting to over a year of online shopping, curbside pick-up, and delivery. As the U.S. starts opening up fully, we’re seeing that a lot of the most convenient behaviors seem to be sticking around for most of the public. As a business owner there are ways you can adapt to this [...]

By |2021-08-10T15:55:23-05:00June 21st, 2021|Categories: Website Integration|Tags: , , , , |0 Comments

Covid Budget Crunched? Here are 3 Things to Try.

Analysts and business people are going to be talking about 2020 for a long time. Beyond the pandemic itself, the effects on the global economy are undeniable and we will likely need several years to fully recover as industries see what a post pandemic marketplace looks like. One of the hardest sectors hit in the [...]

5 Ways to Optimize your User’s Experience

Last week we talked about how buyer behaviors have changed and how many of the behaviors they have developed during 2020 will likely continue for the foreseeable future. Online shopping was the biggest winner to come out of last year and today we want to make sure that your site is ready for the influx [...]

Facing Your Buyer Persona

Last month in our blog “Brand “IT” Factor" we talked about the concept of the buyer persona and how to build it (if you haven’t checked that one out you really should. Today we’re talking about how you can use that persona to guide your marketing strategies and content building. Before we begin let’s take [...]

You’re Ignoring the Wrong Analytics

SOCIAL MEDIA! Since the days of Myspace these platforms have been the new way to directly access your audience. The platforms realized this and offered advertising options to help you, the business owner, engage with their members. The current state of digital marketing offers extremely specific demographics at a relatively low cost with solid reporting [...]

Your Brand “IT” Factor

Last week we discussed how now is the time to make sure your marketing tools are ready for the coming summer. Today we want to look at what makes your product or service stand out, what’s going to get the attention of your preferred customer? As brands and businesses compete for consumer dollars, being the [...]

Marketing Spring Cleaning

The light at the end of the Covid-19 tunnel is coming. It might be dim, but it’s there and with it is a population looking to get back into the world and do the things that they haven’t been able to for over a year. But as much as they are returning to old behavior, [...]

20 Marketing Statistics You Need to Know for 2019

In the land of marketing, there are many dos and don’ts. However, these rules are constantly changing with the times as we grow as customers and the way we consume advertising. The forms of media we view most are shifting with different generations, along with new search engines and shopping channels. As 2019 fast approaches, [...]

By |2021-06-01T18:58:41-05:00December 4th, 2018|Categories: All Marketing|Tags: , , , , , |0 Comments

How to Avoid One of the Biggest Mistakes in Marketing

  When building a successful business, you need to spend the time (and often, money) building marketing campaigns that will help you grow your audience. The problem is, mistakes WILL surely be made along the way, as it’s all part of the learning process.   However, there is one major mistake that is often made [...]

By |2021-06-01T18:58:41-05:00November 26th, 2018|Categories: All Marketing, Social Media Marketing|Tags: , , , |0 Comments

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