Honest About Advertising: Are you judging campaign success correctly?

“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” John Wanamaker coined this saying over 100 years ago. Even with today’s technology, many business owners still find themselves in the same rut. Modern campaign tracking can provide us with outrageous amounts of data from how many times [...]

Four Digital Offerings You Can Keep After Covid

Buyer behaviors are still adjusting to over a year of online shopping, curbside pick-up, and delivery. As the U.S. starts opening up fully, we’re seeing that a lot of the most convenient behaviors seem to be sticking around for most of the public. As a business owner there are ways you can adapt to this [...]

By |2021-08-10T15:55:23-05:00June 21st, 2021|Categories: Website Integration|Tags: , , , , |0 Comments

Covid Budget Crunched? Here are 3 Things to Try.

Analysts and business people are going to be talking about 2020 for a long time. Beyond the pandemic itself, the effects on the global economy are undeniable and we will likely need several years to fully recover as industries see what a post pandemic marketplace looks like. One of the hardest sectors hit in the [...]

5 Ways to Optimize your User’s Experience

Last week we talked about how buyer behaviors have changed and how many of the behaviors they have developed during 2020 will likely continue for the foreseeable future. Online shopping was the biggest winner to come out of last year and today we want to make sure that your site is ready for the influx [...]

The Customer is Dead! Long Live the Customer!

Covid-19 has had a remarkable and, what appears to be, permanent impact on customer shopping behavior. As a savvy business owner it’s important to make sure that you are making the changes needed to stay in front of your ideal customer. Here are four things to keep in mind to make sure you are where [...]

Facing Your Buyer Persona

Last month in our blog “Brand “IT” Factor" we talked about the concept of the buyer persona and how to build it (if you haven’t checked that one out you really should. Today we’re talking about how you can use that persona to guide your marketing strategies and content building. Before we begin let’s take [...]

Marketing Spring Cleaning

The light at the end of the Covid-19 tunnel is coming. It might be dim, but it’s there and with it is a population looking to get back into the world and do the things that they haven’t been able to for over a year. But as much as they are returning to old behavior, [...]

Top 5 Tips to Niche Marketing

Starting your own niche business and looking to find your audience? It can be hard creating a business that is geared towards a smaller number of people - but infiltrate your market correctly and you may reap the rewards faster than you expect! It's all about strategy - and we're here to help you with [...]

Starting Your Own Company Blog? Here’s Some Topic Ideas

Starting a company blog? Blogging is a great way to improve your SEO and get your small business on the right track to a bigger audience and overall, more customers! Google LOVES blogs, especially when they are done correctly. This means, less keyword-stuffing and more rich, useful and unique content. Need some inspiration for blog [...]

10 Famous Quotes by Successful Entrepreneurs

As small business owners, we may second guess ourselves and pick apart our choices while trying to grow and scale our companies. The truth is, everyone has fears. Even entrepreneurs...especially entrepreneurs! But it's how we MANAGE that fear and uncertainty that will set up apart from the pack on the road to success. Ready to [...]

By |2021-06-01T18:58:41-05:00January 15th, 2019|Categories: All Marketing|Tags: , , , , , , |0 Comments

Go to Top