The formula: Create great marketing, then use targeting and AI for efficient placement
Cabéza Digital provides a wide variety of targeting capabilities that allow us to effectively reach and scale toward our client’ niche target audiences. These targeting tactics are sourced from first-party proprietary data, third-party data, and verified offline data targeted at the IP Address/Device ID level. By bringing together cookie-based insights and IP-based tactics, Cabéza Digital offers a unique, custom-layered approach to effectively pinpoint each brand’s target audience.
Here’s a real-world example
Say you don’t want a CPC (cost per click) above $4, and you don’t want your ad budget to be exhausted in the middle of the month. We program our software to monitor bidding and search behavior so it bids on relevant search terms that are higher in the funnel, so it might reduce the CPC to ensure you get impressions extended through the end of the month. The software monitors campaign behaviors in real time, verses a Google campaign manager who might check it weekly at most. Our tools don’t take a day off and they don’t call in sick. We integrate machine learning and artificial intelligence 24×7.