Honest About Advertising: Are you judging campaign success correctly?

“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” John Wanamaker coined this saying over 100 years ago. Even with today’s technology, many business owners still find themselves in the same rut. Modern campaign tracking can provide us with outrageous amounts of data from how many times [...]

Authenticity: More Important Than Ever

Marketing 101 - Be authentic. Thanks for reading, see you next time! I’m sorry, you already knew that? Of course you did! Being authentic is a base tenet of effective marketing that has existed since the first caveman sold a rock to another caveman. But something that lesser marketing people spent too much time thinking [...]

Covid Budget Crunched? Here are 3 Things to Try.

Analysts and business people are going to be talking about 2020 for a long time. Beyond the pandemic itself, the effects on the global economy are undeniable and we will likely need several years to fully recover as industries see what a post pandemic marketplace looks like. One of the hardest sectors hit in the [...]

The Customer is Dead! Long Live the Customer!

Covid-19 has had a remarkable and, what appears to be, permanent impact on customer shopping behavior. As a savvy business owner it’s important to make sure that you are making the changes needed to stay in front of your ideal customer. Here are four things to keep in mind to make sure you are where [...]

Facing Your Buyer Persona

Last month in our blog “Brand “IT” Factor" we talked about the concept of the buyer persona and how to build it (if you haven’t checked that one out you really should. Today we’re talking about how you can use that persona to guide your marketing strategies and content building. Before we begin let’s take [...]

Your Brand “IT” Factor

Last week we discussed how now is the time to make sure your marketing tools are ready for the coming summer. Today we want to look at what makes your product or service stand out, what’s going to get the attention of your preferred customer? As brands and businesses compete for consumer dollars, being the [...]

Does Traditional Marketing Still Work in 2020?

You might be wondering if you should include traditional media options in your 2020 marketing plan. Many digital marketers might feel that traditional, outbound marketing techniques, such as billboards and print ads, are no longer in style. The TRUTH is that it really depends on your target audience and the purpose of your campaign. In [...]

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