“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” John Wanamaker coined this saying over 100 years ago. Even with today’s technology, many business owners still find themselves in the same rut. Modern campaign tracking can provide us with outrageous amounts of data from how many times [...]
Marketing 101 - Be authentic. Thanks for reading, see you next time! I’m sorry, you already knew that? Of course you did! Being authentic is a base tenet of effective marketing that has existed since the first caveman sold a rock to another caveman. But something that lesser marketing people spent too much time thinking [...]
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SOCIAL MEDIA! Since the days of Myspace these platforms have been the new way to directly access your audience. The platforms realized this and offered advertising options to help you, the business owner, engage with their members. The current state of digital marketing offers extremely specific demographics at a relatively low cost with solid reporting [...]
It’s that time of year again! The sometimes dreaded, mostly necessary act of ‘spring cleaning’. As we think about all the ways to simplify our personal lives, it’s also important to factor in how we can organize and optimize our businesses through a business spring clean. This doesn’t mean overthrowing your entire business plan, it [...]
