Covid-19 has had a remarkable and, what appears to be, permanent impact on customer shopping behavior. As a savvy business owner it’s important to make sure that you are making the changes needed to stay in front of your ideal customer. Here are four things to keep in mind to make sure you are where [...]
Last week we discussed how now is the time to make sure your marketing tools are ready for the coming summer. Today we want to look at what makes your product or service stand out, what’s going to get the attention of your preferred customer? As brands and businesses compete for consumer dollars, being the [...]
The light at the end of the Covid-19 tunnel is coming. It might be dim, but it’s there and with it is a population looking to get back into the world and do the things that they haven’t been able to for over a year. But as much as they are returning to old behavior, [...]
Starting your own niche business and looking to find your audience? It can be hard creating a business that is geared towards a smaller number of people - but infiltrate your market correctly and you may reap the rewards faster than you expect! It's all about strategy - and we're here to help you with [...]
Guerrilla marketing - what is it and is it actually effective? Guerrilla marketing encapsulates uniqueness, thinking outside the box to achieve marketing success and brand awareness - quite often beating big budget campaigns with low-cost unique thought and creativity. The term was coined in the 1980's by the late Jay Levinson, a business writer who [...]
Wondering how you can best market your small business event? Whether it's a product event, a small meeting, a panel, or even a foodie meetup - marketing your event correctly is vital and will determine the success of your special occasion. Here's how to best get the word out: A Stellar Event Page If you [...]
Lets face it, marketing tools are not cheap. Especially for startups and small businesses looking to grow fast in 2019, spending your marketing budget wisely is key. What if we told you there are already some great, FREE options out there for the taking? From blogging to analytics, SEO to video marketing, we've compiled the [...]
We've all heard it. SEO is important. Getting to the top page of Google across the nation for your primary keyword is the ultimate dream...right? What if I told you that it's crucial more than ever for small, growing businesses to first understand the power of LOCAL search. Think of local search like this - [...]
As small business owners, we may second guess ourselves and pick apart our choices while trying to grow and scale our companies. The truth is, everyone has fears. Even entrepreneurs...especially entrepreneurs! But it's how we MANAGE that fear and uncertainty that will set up apart from the pack on the road to success. Ready to [...]
In the land of marketing, there are many dos and don’ts. However, these rules are constantly changing with the times as we grow as customers and the way we consume advertising. The forms of media we view most are shifting with different generations, along with new search engines and shopping channels. As 2019 fast approaches, [...]
