You’re Ignoring the Wrong Analytics

SOCIAL MEDIA! Since the days of Myspace these platforms have been the new way to directly access your audience. The platforms realized this and offered advertising options to help you, the business owner, engage with their members. The current state of digital marketing offers extremely specific demographics at a relatively low cost with solid reporting [...]

Your Brand “IT” Factor

Last week we discussed how now is the time to make sure your marketing tools are ready for the coming summer. Today we want to look at what makes your product or service stand out, what’s going to get the attention of your preferred customer? As brands and businesses compete for consumer dollars, being the [...]

How to Give Your Business a ‘Spring Clean’

It’s that time of year again! The sometimes dreaded, mostly necessary act of ‘spring cleaning’. As we think about all the ways to simplify our personal lives, it’s also important to factor in how we can organize and optimize our businesses through a business spring clean. This doesn’t mean overthrowing your entire business plan, it [...]

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