Vision for Life (provider of vision therapies) aimed to grow by attracting more visitors and increasing user engagement on its website. By improving its visibility in search results and making it easier for local users to find them, the goal was to draw in a wider audience and turn more visitors into leads.
Challenge: Vision for Life aimed to grow by attracting more visitors to its website and increasing high-quality leads. The clinic recognized an opportunity to enhance its online presence and improve conversion rates. With a focus on SEO and user engagement, their primary goal was to boost lead volume and drive growth through increased organic sessions.
Approach:
- Technical SEO Audit was used to diagnose site issues and optimize load speed and crawlability.
- Keyword Research was used to identify high-intent keywords to attract qualified leads.
- Competitor Analysis was conducted to analyze competitors and find unique positioning.
- On-page changes were implemented to improve meta tags, images, and internal links.
- A Backlink Audit was performed to identify and remove low-quality links.
- Local SEO Audit was used to strengthen local ranking signals for maps.
- Link Outreach was executed to build high-authority backlinks.
- Content Optimization was applied to refine existing content and boost relevance and readability.
Outcome:
From January 1 to September 30, 2024, compared to the same period in 2023:
- Organic Sessions: Increased by 113.3% from January 1 to September 30, 2024, compared to the same period in 2023.
- Conversions: Grew by 498.17%.
- User Engagement: Increased by 126.51%.
- Button Clicks: Rose by 616.39%.
- Phone Clicks: Increased by 294.74%.
- Local Search Visibility:
- Direction requests increased by 72%.
- Call clicks increased by 78%.
- Website clicks increased by 88%.
- Impressions:
- Desktop Maps impressions grew by 187%.
- Desktop Search impressions soared by 113%.
- Mobile Maps impressions grew by 90%.
- Mobile Search impressions increased by 154%
