Wondering how you can best market your small business event? Whether it's a product event, a small meeting, a panel, or even a foodie meetup - marketing your event correctly is vital and will determine the success of your special occasion. Here's how to best get the word out: A Stellar Event Page If you [...]
We've all heard it. SEO is important. Getting to the top page of Google across the nation for your primary keyword is the ultimate dream...right? What if I told you that it's crucial more than ever for small, growing businesses to first understand the power of LOCAL search. Think of local search like this - [...]
In the land of marketing, there are many dos and don’ts. However, these rules are constantly changing with the times as we grow as customers and the way we consume advertising. The forms of media we view most are shifting with different generations, along with new search engines and shopping channels. As 2019 fast approaches, [...]
When building a successful business, you need to spend the time (and often, money) building marketing campaigns that will help you grow your audience. The problem is, mistakes WILL surely be made along the way, as it’s all part of the learning process. However, there is one major mistake that is often made [...]
If you're part of the marketing community, you've probably heard of the term 'HERO' content. It's quite simply a piece of heroic content that champions your company image and helps you get an enormous amount of eyes on your brand. Most of the time, hero content is made in the form of videos. Hero content [...]
You might be wondering if you should include traditional media options in your 2020 marketing plan. Many digital marketers might feel that traditional, outbound marketing techniques, such as billboards and print ads, are no longer in style. The TRUTH is that it really depends on your target audience and the purpose of your campaign. In [...]
In 2018, user generated content is all the rage. But what exactly is it? ‘User Generated Content is defined as any type of content that has been created and put out there by unpaid contributors or, using a better term, fans.’ - TINT This can mean anything from user testimonials, photos of customers using your [...]
