ATX Robotic Surgery (a hi-tech surgical clinic) wanted to expand its online presence to reach more people interested in robotic surgery. By enhancing the site’s visibility and making it more engaging, they sought to attract users who were looking for specialized surgical care.
Challenge: ATX Robotic Surgery aimed to expand its reach, targeting more qualified organic leads and improving click-through rates for its robotic surgery services. By focusing on strategic SEO enhancements, including on-page optimizations and technical audits, the objective was to increase organic traffic, bolster online visibility, and attract highly relevant users.
Approach:
- Technical SEO Audit was conducted to resolve site errors and enhance user experience.
- Keyword Research focused on high-traffic, niche keywords in robotic surgery.
- Competitor Analysis gained insights into successful campaigns and service offerings.
- On-page modifications were done for enhanced titles, descriptions, and schema markup.
- Backlink Audit improved domain authority by refining the link profile.
- Local SEO Audit was optimized for better visibility in local search.
- Link Outreach built relationships with authoritative sites.
- Content Optimization updated content to highlight expertise in robotic surgery.
Outcome:
From January 1 to September 30, 2024, compared to the same period in 2023:
- Organic Sessions: Increased by 67.13%.
- User Engagement: Rose by 476.56%.
- Button Clicks, Request Consultation, and Phone Clicks: All increased by 100%.
- Local Search Visibility:
- Direction requests increased by 110%.
- Call clicks increased by 71%.
- Website clicks increased by 71%.
- Impressions:
- Desktop Maps impressions increased by 192%.
- Desktop Search impressions grew by 18%.
- Mobile Maps impressions rose by 190%.
- Mobile Search impressions increased by 101%
