SEO is incredibly important when it comes to growing your business and getting your product in front of the right audience. There is no magic button for achieving ‘great SEO’ – it takes time, creativity and the right analytical prowess. Often times, entrepreneurs and business owners can become impatient and try to find a workarounds to quickly get to the top of Google results. At Cabeza Advertising, we’re here to steer you in the right direction! Here’s our top 5 common SEO mistakes you need to know.
Keyword stuffing is SO 2004. This technique, recognized by Google as literally stuffing your page content with the keyword that you are trying to rank for – is outdated and can now do HARM to your business’s ranking on search engines. Steer clear of this old tactic and only create original content using keywords sparingly and strategically.
Creating Unrelated Content
Think of your website as a specific type of restaurant. Would you serve different types of beverages, entrees and desserts? Sure. But would you serve baseball bats, backpacks and air coolers? Probably not. When you create unrelated content on your website, it confuses Google and risks giving Google the impression that you want to rank you for the wrong things. Stick to similar themes and keep your content well connected.
Missing Title Tags & Metadata
It may seem like an annoyance or a hassle at times, but keeping up with title tags and other metadata including alt text and meta descriptions is incredibly important. This nitty gritty information helps Google rank you for the right keywords and helps generate a higher ranking for your content.
Dismissing Social Media
Some people may argue that social media and SEO are not connected – but they definitely are! When you create a powerful blog, it’s important that you share that content strategically on all your social channels and use the right hashtags and keywords. Content that generates a lot of shares will positively impact your Google ranking for that content.
Not Keeping Up with the Times
SEO is constantly changing and evolving, and it’s beneficial for you to keep up with the latest trends and improvements that Google makes. This can be as simple as following Google’s SEO algorithm updates on popular SEO blogs. This can also mean leveraging the helpful expertise of SEO analysts from Cabeza Advertising to help you rank strongly on Google and grow your business!